for apple instal Doctor Strange in the Multiverse of M

There were digital takeovers on Amazon Fire TV, YouTube CTV Masthead, Roku, Snapchat First Commercial, ESPN FrontPage, Fandango, Twitter Spotlight Trend, Twitch First Impression, Reddit Trending, and more. The trailer and teasers were further trumpeted during Super Bowl LVI Pre-Kick, Olympics, NCAA Final Four Pre-Sale Messaging, and more. That was a brilliant stroke in regards to reach, as everyone saw that Sony/Marvel title, with Disney releasing the trailer online a few days after No Way Home‘s $260.1M second-best-ever domestic opening. Marvel wisely kicked off the marketing campaign for Doctor Strange in the Multiverse of Madness with a trailer at the end of Spider-Man: No Way Home. If my memory serves me right, that’s the first trailer that Marvel actually dropped for a subsequent MCU title in a pic’s end credits. By and large, AMC is commanding the highest average ticket price for the Sam Raimi movie at $14.84, with Regal second at $13.77. Hey, after being movie theaters were closed for roughly a year between 2020-2021, they gotta eat. Meanwhile, in case you were wondering, why, yes - the big chains and other exhibitors did upcharge on Doctor Strange 2 next to other films.

That means Saturday was +6% over Friday, which is great and means the movie isn’t collapsing from that B+ CinemaScore. Now, back out those $36M Thursday previews from Doctor Strange 2‘s first day, and Friday was really $54M for the pic. One rival distribution boss says, “Mother’s Day is actually a great day for moviegoing.” Furthermore, as we previously mentioned, one of the selling points here with Doctor Strange 2 is in mama bear herself, Elizabeth Olsen’s Wanda Maximoff. The trajectory is roughly similar to Avengers: Age of Ultron, which saw a Friday to Saturday decline of 33% and a 3-day of $191.27M. However, that’s already been accounted for, with an estimate around $44M per industry projections (-23%).

There’s been concern that Mother’s Day will drag the grosses down today.

For apple instal Doctor Strange in the Multiverse of M